Over the years Easyfood worked increasingly more focused on design thinking and design methods in product development and innovation.
The company has repeatedly sought help and inspiration for design thinking and accompanying innovation. They have been in a bigger cooperation with the D2i project “Bæredygtige Forstyrrelser” with the aim of reducing the rate of waste in the production. It succeeded very well and is also a good example of how the company uses design-thinking to develop.
Watch a film about how Easyfood uses design thinking to develop the company: